Off Page SEO and On Page SEO- Know The Difference for Better Ranking!

Search engine optimization has two very essential focus areas that you might not know. They are off page SEO and on page SEO. Both of these areas play a vital role in improving the visibility and ranking of your website on the SERP’s (Search Engine Rank Pages). Each of these areas have an important role to play involving different strategies. It is very important for businesses to understand the difference between the two, so they can get better results out of the SEO strategies being implemented on their websites.

When it comes to off page SEO and on page SEO, the key towards good results is great strategies. Digital marketers use both these areas to attract organic traffic to your website which in turn improve the rankings. Let’s see how: 

What is On-Page SEO?

The term On page SEO is coined for methods used for optimizing the website for improving its performance on the search engines. All the techniques related to the backend of the website, falls under this technique. It enhances all the elements within the site in order to make it search engine-friendly. Some techniques that are used under on page SEO are:

• Keywords Selection: Picking up the right set of keywords and adding them to the content on your website is necessary. Keyword selection and optimization is a process where targeted terms are used so they can attract potential visitors to locate your website.
• Meta Tags and Descriptions: The details in tags and descriptions are added on each which is nothing but a summary of every page on your website. This directly impacts the click-through rates of the website.
• Content Quality: Content is the king on the internet, therefore, it has to be informative, engaging, absolutely relevant for your readers, only then it will rank better. High-quality content pages make your visitors stick to your website longer. These pages are loved by search engines and definitely rank better.
• Internal Links: Linking your pages within the website helps in directing visitors to various other pages. This improves navigation and helps create a proper structure of the site, relevant for the search engines. 
• Mobile Responsiveness: Everyone knows, the usage on mobile is more than any other platform, therefore it’s essential that your website is optimized for all mobile devices. Google gives more priority to websites that are mobile-friendly sites, making this an essential element in on page SEO.

A good On-page SEO strategy designed to target specific keywords always improves your website’s ranking on the SERPs. It is important to be consistent in implementing these strategies to cope up with the ongoing changes in algorithms by the search engines. Both Off page SEO and On page SEO are essential for a website. Now let’s know about the latter.

What is Off Page SEO?

In addition to on page SEO, there is another set of activities that are performed under off page SEO. Off page SEO emphasizes on different sets of activities that are performed outside the website. These are among essential activities that have a great impact on the ranking of the website. Techniques under Off page SEO help in building authority and credibility of the website within the niche. Some of the very essential off page SEO activities are:

• Backlinking: Creating quality backlinks is the backbone of off page SEO. In this process, quality links are obtained from reputed websites and it helps in establishing your credibility within the industry. 
• Guest Posting/Blogging: Getting articles published on other reputable sites within your niche helps in reaching out to a broader audience. This helps in earning quality backlinks that improve the authority of your website on the SERP’s.
• Social Media Engagement: Though this is not a direct method for ranking but social media marketing today is very important for a brand to increase its awareness. It helps in generating more traffic to the website and in turn helps in better lead generation and growth of the business. 
• Influencer Marketing: This is a recent area which has become highly essential for every brand. Influencer collaborations help in boosting the credibility of the brand and support in driving more traffic to your website. 
• Brand Mentions: Brand mentions without direct links on different platforms also establish authority on the search engines. It brings more relevance when they come from recognized sources.

Using all of the above listed off-page SEO activities is essential for the websites that intend to rank better on the search engines. It helps in establishing credibility on the internet which in turn increases more traffic and leads. Off page SEO and On page SEO are two very crucial areas of any website.

Knowing the difference between off page SEO and on page SEO is important for any brand that is looking to improve the ranking of their website. Both the activities are vital because they have significant roles to play individually. So, opt for a brand that offers value in these areas and helps you get rankings, increased visibility, and sustainable growth.

If you are looking for a digital marketer for long lasting results, connect with Ashima Kalra today. With over 12 years of industry experience, Ashima delivers the best results, every brand needs.